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TAKIN' IT BACK
After 3 years without putting out any music, Meghan Trainor was ready to pop back onto the scene with her new album Takin' it Back. With a big cutting-edge pop album, comes an even bigger roll out of creative assets. Spanning from Tik-Tok viral hits to AR filters, there was no shortage of content to build for this international pop star.
MOTHER TIKTOK FILTER:
TO DRIVE ENGAGEMENT FOR HER
NEW SINGLE WE CAME UP WITH
A TIKTOK FILTER IDEA TO DECIDE
WHO YOUR MOTHER IS.
100K+ videos were made using the filter.

MADE YOU LOOK X KIM PETRAS


MOTHER REMIXES




LYRICAL ANIMATIONS
SOCIAL BANNERS




ECD: BOBBY SOLOMON CD: NATE MAKUCH DESIGNERS: ME, OLIVIA ACCARDO
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