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takin' it back
After 3 years without putting out any music, Meghan Trainor was ready to pop back onto the scene with her new album Takin' it Back. With a big cutting-edge pop album, comes an even bigger roll out of creative assets. Spanning from Tik-Tok viral hits to AR filters, there was no shortage of content to build for this international pop star.
mother tiktok filter:
to drive engagement for her new single
we came up with a tiktok filter idea
to decide who your mother is.
100k+ videos were made using the filter
made you look x kim petras
mother remixes
lyrical animations
social banners
ecd: bobby solomon cd: nate makuch designers: me, olivia accardo
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