In 2022, the Red Hot Chili Peppers set out on an ambitious goal to release two albums in the same year. Unlimited Love served as a coming home album that gave us all the classic feels of a Red Hot Chili Peppers album while Return of the Dream Canteen offered an experimental, psychedelic journey. When campaigning for these two albums + a massive tour, the strategy was focused on finding new ways to engage with fans and to create assets that further helped drive the tone of the two albums.