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unlimited love x return of the dream canteen
In 2022, the Red Hot Chili Peppers set out on an ambitious goal to release two albums in the same year. Unlimited Love served as a coming home album that gave us all the classic feels of a Red Hot Chili Peppers album while Return of the Dream Canteen offered an experimental, psychedelic journey. When campaigning for these two albums + a massive tour, the strategy was focused on finding new ways to engage with fans and to create assets that further helped drive the tone of the two albums.
rotdc animated gifs
To connect RHCP directly with their fans, we utilized Community to send direct messages to fans about upcoming projects, tour dates and more.
Branding of the assets was based on the latest album.
unlimited love spotify canvas
ecd: bobby solomon cd: nate makuch designers: me, olivia accardo, sam dworkin
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