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nba finals 2021

When YouTube gained the coverage rights to the NBA Finals, we immediately knew how big of a moment this would be and were fully up for the challenge. The key to this campaign was simple, deliver engaging content to viewers in real-time. To do so, we created interactive content that pulled from live moments with-in each game. Whether that be a CP3 cross-over to fadeaway 3-pointer or a Giannis Antetokounmpo

slam dunk, we wanted to capture all these moments and turn them into real-time content that helped drive audiences to YTTV. 

during games, we posted trivia based tweets to test fans knowledge and offered different tiered prizes based on difficulty level of the questions

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virtual tickets 


cd: Mackenna Millet art director: me

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