When YouTube gained the coverage rights to the NBA Finals, we immediately knew how big of a moment this would be and were fully up for the challenge. The key to this campaign was simple, deliver engaging content to viewers in real-time. To do so, we created interactive content that pulled from live moments with-in each game. Whether that be a CP3 cross-over to fadeaway 3-pointer or a Giannis Antetokounmpo

slam dunk, we wanted to capture all these moments and turn them into real-time content that helped drive audiences to YTTV.